MCS Direct Marketing: The Single Source

Only MCS Direct can boost your fundraising campaigns to unprecedented levels. Thanks to a multi-year strategic alliance with the world's leading provider of list information and database solutions - Experian - MCS Direct can guarantee results that are 30 percent to 50 percent better than previous fundraising efforts.

Backed by 30 years of experience, MCS Direct Marketing is a global business solutions company that offers unsurpassed data and expertise to direct marketing campaigns.

As an MCS Direct, you benefit from the MCS-Experian partnership in so many ways. MCS and Experian sharpen the use of data to increase the effectiveness of donor communications, including direct mail and email marketing efforts. Working in-house as part of the strategic planning team, Experian experts use analytic and campaign management tools to help you mail smarter.

Through Experian's profiling and modeling tools, you gain insight into donors and members, including those who are not currently responding to solicitations. And working with Experian, MCS Direct will sanitize, update, and address-correct your mailing lists while also looking to new sources for additional names.

The MCS-Experian partnership enables you to obtain and deploy deliverable email addresses for your active donor file - or to verify the accuracy of existing email addresses.

MCS Direct 's partnership with Experian brings unparalleled resources to your direct marketing campaigns.

Experian's INSOURCE™ database is compiled from thousands of public and proprietary sources and is the most reliable source of consumer marketing information in the industry. The database includes such information as:

• Individual and household demographics;
• Census data;
• Occupational information;
• Homeownership status and history;
• Significant life events; and
• Past mail and philanthropic responsiveness.