At a time when competition for charitable dollars is increasing - and organizations are hard-pressed to acquire new members or donors - many groups are turning to premium or product-based marketing methods to meet their objectives.

Why? Because marketing programs involving a modest gift or incentive have been shown to be amazingly productive - both in maximizing net income from fund-raising efforts ... and in strengthening relationships with members.

Studies show that people are more inclined to donate to or join organizations that they feel they have some personal ties to - and that certain products, with a high perceived value, strengthen the bond between prospects and the organization making the appeal.

MCS Direct has developed these superior product-induced programs that are particularly suited to non-profits with both fundraising and membership acquisition objectives.

These samples show the work we do for our clients. Click on each one to see the full project.

Mission Based Appeals

Premiums