MCS Direct Marketing: Program Strategy

MCS Direct works with you right from the start by assessing your market, your objectives, and the nature of your fundraising appeals. We begin first with a review of results from previous campaigns and an analysis of existing mail pieces. This input drives development of a strategic plan that is tailor made for your organization and focuses on your strengths. The plan incorporates your short-term objectives, long-term goals, and budget.

Next, MCS Direct's creative team of copywriters and graphic designers help refine your message and develop a distinctive look for your mailing package. Our many years of experience field testing and fine-tuning mailing packages means that you can count on MCS Direct - and your mailing package - to deliver results.

We want to ensure that your package reaches the right people. That's why we've partnered with Experian, a leading provider of list management solutions, to refine your mailing lists. Our state-of-the-art marketing and data tools are designed to maximize responses to your appeals.

• Data Management
• Full Creative Services
• Email Marketing